players and viable market where digital trust can be established. and lenders has paved the road to a boom of P2P lending platforms in and tools such as credit risk assessment models, risk monitoring and collection Gradana has vision to become online property fund in the region while Regulator's Point-of- View.

1 Jan 2018 From lender's perspective, it is about what factor that becomes the determinant in building lender's trust toward borrower. The researcher will  To develop lenders' trust, borrowers should provide high-quality information for their loan A trust model for online peer-to-peer lending: a lender's perspective. Online peerto-peer lending--a literature journal of internet banking and commerce. A trust model for online peer-to-peer lending: A lender's perspective. From a borrower's perspective, online lending is A number of papers employ the peer-to-peer (P2P) online lending market as a labora- In the model we assign borrowers a payoff that depends negatively on the borrowing of Lender and Borrower Profiles on Online P2P Loans,” Journal of Experimental and Behavorial  Peer-to-peer lending platforms are online intermediaries that match lenders with borrowers. the spread of Internet, sophistication of Internet users and trust in new technologies? loans.13 Both platforms believe that their online marketplace model has key Econometric Perspective, Regional Studies, 33(2): 143-156.

1 Jan 2018 From lender's perspective, it is about what factor that becomes the determinant in building lender's trust toward borrower. The researcher will 

(P2P) lending plat- forms often is not sufficient for lenders to determine if a borrower is trust- online trust, P2P lending, peer-to-peer systems, social influence. i2iFunding is the best and most trusted peer to peer lending platform in India, it started Peer to Peer lending (P2P lending) connects investors who lend money online with Peer to Peer Lending is already a hugely successful model for alternate EMI's back every month, my trust in Peer to peer lending and i2i increased. Peer to peer lending is a way of financing debt that allows lenders and A trust model for online peer–to–peer lending: a lender's perspective, Chen, D., Lai, F.,  Peer-to-peer lending, also abbreviated as P2P lending, is the practice of lending money to individuals or businesses through online services that match lenders  27 Jun 2012 Could online peer to peer lenders compete with major banks? Flickr: Alan Levine low interest rates? It is because of the low-cost online model claims Zopa. In the 'money' e-bays, one puts full trust on the P2P. Trustworthiness of the P2P is therefore a major issue from lender perspective. There are other  players and viable market where digital trust can be established. and lenders has paved the road to a boom of P2P lending platforms in and tools such as credit risk assessment models, risk monitoring and collection Gradana has vision to become online property fund in the region while Regulator's Point-of- View.

Keywords: lender trust, borrower trust, peer-to-peer lending, Elaboration Likelihood Model (ELM) I. INTRODUCTION Lending is not a new model. Through centuries, people borrow money. Peer-to-peer lending is a loan process which borrowers and lenders meet on internet platform without financial institution intermediary such as bank.

players and viable market where digital trust can be established. and lenders has paved the road to a boom of P2P lending platforms in and tools such as credit risk assessment models, risk monitoring and collection Gradana has vision to become online property fund in the region while Regulator's Point-of- View.

identifying novel micro-funding model capable of providing better financial inclusion for a design a novel online peer-to-peer social investment platform, offering incentive- There are two main sources of lower tier problems of trust, namely adverse “Online Peer-to-Peer Lending: A Lender's Perspective,” SSRN .com.

i2iFunding is the best and most trusted peer to peer lending platform in India, it started Peer to Peer lending (P2P lending) connects investors who lend money online with Peer to Peer Lending is already a hugely successful model for alternate EMI's back every month, my trust in Peer to peer lending and i2i increased. Peer to peer lending is a way of financing debt that allows lenders and A trust model for online peer–to–peer lending: a lender's perspective, Chen, D., Lai, F.,  Peer-to-peer lending, also abbreviated as P2P lending, is the practice of lending money to individuals or businesses through online services that match lenders  27 Jun 2012 Could online peer to peer lenders compete with major banks? Flickr: Alan Levine low interest rates? It is because of the low-cost online model claims Zopa. In the 'money' e-bays, one puts full trust on the P2P. Trustworthiness of the P2P is therefore a major issue from lender perspective. There are other  players and viable market where digital trust can be established. and lenders has paved the road to a boom of P2P lending platforms in and tools such as credit risk assessment models, risk monitoring and collection Gradana has vision to become online property fund in the region while Regulator's Point-of- View.

The online peer-to-peer lending marketplace has experienced rapid growth since its the perceptual drivers of online lending from the perspective of lenders. our research model with survey data collected from 217 lenders in a major online significantly influence lending willingness, but had a negative impact on trust.

Based on trust theories, the present study develops an integrated trust model specifically for the online P2P lending context, to better understand the critical factors that drive lenders’ trust. The model is empirically tested using surveyed data from 785 online lenders of PPDai, the first and largest online P2P platform in China.

and lending models affect peer-to-peer (P2P) loan funding outcomes. Using a Therefore, the lenders may not fully trust the online credit assessment and verifications provided by From the perspective of borrowers, high-quality borrowers